Research

Architektur G25

Otto von Guericke University Magdeburg - whilst being committed to freedom in research and teaching - grapples with a diverse range of both national and global social challenges. These include technical, health-related and ecological matters, but ethical, cultural, social and economic problems are also the subject of systematic scientific observation, contextualisation, concept development and reflection. Scientists and academics from the University of Magdeburg aim, with their expertise and awareness of their responsibilities, to contribute to expert understanding, purposeful solutions and solution optimisation as well as to responsible assessments and decisions that are relevant to society as a whole. Alongside the key areas in fundamental and applied research and research transfer, the University defines additional areas in which it seeks to achieve excellence across disciplines.

 


Computer scientists use brain research methods for a better understanding of AI

13.02.2020 -

Computer scientists at Otto von Guericke University Magdeburg are aiming to use the findings and established methods of brain research to better understand the way in which artificial intelligence works. As part of a research project, the scientists led by Professor Dr.-Ing. Sebastian Stober from the Artificial Intelligence Lab at the University of Magdeburg will apply methods from cognitive neuroscience to analyze artificial neural networks and better understand the way they work.

more ...

Inequality is bad for society, economic prosperity good

24.01.2020 -

Rich countries vary a lot when it comes to health and social problems. A comparison of social ills ranging from intentional homicides to obesity rates in 40 rich societies shows that Asian and European countries fare much better than Anglophone and Latin American countries. The most problem-ridden countries are Trinidad and Tobago, Uruguay and the United States. The positive end of the list is headed by Japan, South Korea and Singapore, followed by Iceland, Norway and Switzerland. Germany ranks 15th just behind Austria. While economic inequality is associated with more social ills, economic prosperity dampens them.

more ...

Measuring the world of social phenomena

16.01.2020 -

Economists working with Professor Marko Sarstedt from University of Magdeburg are demanding that the same scientific standards be applied to economics and the behavioral sciences in general as are used in the natural sciences. They argue that the inherent uncertainties in measurement must be identified and quantified in order to improve the reproducibility of research. Only in this way can the sources of errors be identified and eliminated.

more ...

It’s not about east and west, it’s about top and bottom

02.01.2020 -

Overall, 93 per cent of the German populace feels valued in their everyday lives, whereas far fewer – but still one out two (52 per cent) – feel disrespected. Most Germans experience high levels of appreciation overall, especially in private contexts such as among family or friends. Disrespect, however, is most commonly experienced in the workplace. East and West Germans feel equally appreciated in their everyday lives – yet also equally disrespected. Rather, how much appreciation and disrespect a person experiences strongly depends on levels of income, education, and the employment status.

more ...

Christmas shopping frenzy through cinnamon scent

29.11.2019 -

Economists at the OvGU have shown in a study that consumers tend to buy expensive luxury products when exposed to warm scents such as cinnamon, vanilla, and caramel. The researchers explain the behavior by the fact that people feel hemmed in by warm scents, as if they were in a large crowd. “We buy status products to compensate for this oppressive feeling and to stand out from others - so the SUV rather than the compact car,” explains Junior Professor Dr. Marcel Lichters of the Faculty of Economics and Management at the OvGU. This gives the consumer a "perceived" sense of regaining control over the situation, he continues.

 

more ...

Last Modification: 02.08.2023 - Contact Person: Webmaster