Dataset and protocols on the applicability of the BDM mechanism in product evaluation
In: Data in Brief - Amsterdam [u.a.]: Elsevier, Volume 25 (2019), article 104060

On the applicability of the BDM mechanism in product evaluation
In: Journal of retailing and consumer services - Amsterdam: Elsevier Science, Bd. 51.2019, S. 1-7

Short- and long-term effects of nonconsciously processed ambient scents in a servicescape - findings from two field experiments
In: Journal of service research - London: Sage Periodicals Press, Bd. 22.2019, 4, S. 440-455

The St. Petersburg paradox despite risk-seeking preferences: an experimental study
In: Business research - Heidelberg: Springer, Bd. 12.2019, 1, S. 27-44

Ambient scents effects in sensory service marketing - an abstract
In: Finding New Ways to Engage and Satisfy Global Customers - Cham: Springer, S. 583-584, 2019

Attraction and compromise effects in choice-based conjoint analysis - no-choice options as a remedy : an abstract
In: Finding New Ways to Engage and Satisfy Global Customers - Cham: Springer, S. 421-422, 2019

The St. Petersburg paradox despite risk-seeking preferences: an experimental study
In: Business research - Heidelberg: Springer, 2018

Insurees preferences in hospital choice - a population-based study
In: Health policy: affiliated with the European Health Policy Forum - Amsterdam [u.a.]: Elsevier Science, Bd. 121.2017, 10, S. 1040-1046

What really matters in attraction effect research - when choices have economic consequences
In: Marketing letters: a journal of research in marketing - Dordrecht [u.a.]: Springer Science + Business Media B.V, Bd. 28.2017, 1, S. 127-138

Comparing lab, virtual, and field environments in sensory product acceptance testing - an abstract
In: Back to the future: using marketing basics to provide customer value: proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference - Cham: Springer International Publishing, S. 143-144

Predictive validity in choice-based conjoint analysis - a comparison of hypothetical and incentive-aligned ACBC with incentive-aligned CBC : an abstract
In: Back to the future: using marketing basics to provide customer value: proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference - Cham: Springer International Publishing, S. 815-816

Relevanz von Qualitätsmerkmalen bei der Krankenhauswahl für den Bürger in Sachsen-Anhalt
In: Das Gesundheitswesen: Sozialmedizin, Gesundheits-System-Forschung, public health, öffentlicher Gesundheitsdienst, medizinischer Dienst - Stuttgart [u.a.]: Thieme, Bd. 78.2016, 8/9, Abs. 141, Seite 590-591

How durable are compromise effects?
In: Journal of business research: JBR - New York, NY: Elsevier, Bd. 69.2016, 10, S. 4056-4064

The influence of serotonin deficiency on choice deferral and the compromise effect
In: Journal of marketing research: JMR - Chicago, Ill: AMA, Bd. 53.2016, 2, S. 183-198

Case vignettes based on EQ-5D to elicit stated preferences for health services utilization from the insurees' perspective
In: BMC health services research - London: BioMed Central, Bd. 15.2015, Art.-Nr. 481, insges. 11 S.

Case vignettes based on EQ-5D to elicit stated preferences for health services utilization from the insurees’ perspective
In: BMC Health Services Research, 2015, S. , ISSN 1472-6963, 10.1186/s12913-015-1143-2

On the practical relevance of the attraction effect - a cautionary note and guidelines for context effect experiments
In: AMS review: official publication of the Academy of Marketing Science - New York: Springer, Bd. 5.2015, 1/2, S. 1-19

Consumer choice in context - a qualitative meta-analysis and six experiments on the context dependency of consumer preferences
In: Magdeburg Univ., Fak. für Wirtschaftswiss., Diss., 2015, VII, 193 S., Ill., graph. Darst., 30 cm

Determinanten der Inanspruchnahme ärztlicher Leistungen aus Patientensicht anhand von Fallvignetten basierend auf EQ-5D TM
In: Das Gesundheitswesen: Sozialmedizin, Gesundheits-System-Forschung, public health, öffentlicher Gesundheitsdienst, medizinischer Dienst - Stuttgart [u.a.]: Thieme, Bd. 76.2014, 8/9, Abs.42, S. 543

The effect of two-sided advertising depends on how grave the second side is
In: International Journal of Psychology, Vol. 43, 2008, Issue 3-4, S. 671, ISSN 0020-7594, 10.1080/00207594.2008.10108486