Prof. Sarstedt

Prof. Dr. Marko Sarstedt

Fakultät für Wirtschaftswissenschaft (FWW)
Lehrstuhl BWL, insb. Marketing
Universitätsplatz 2, 39106, Magdeburg, G22A-344
Projekte

Aktuelle Projekte

Abgeschlossene Projekte

Publikationen

2020

Begutachteter Zeitschriftenartikel

Crittenden, Victoria;  Sarstedt, Marko;  Astrachan, Claudia;  Hair, Joe;  Lourenco, Carlos Eduardo 

Guest editorial
In: The journal of product & brand management - Bingley: Emerald, 1992, Bd. 29.2020, 1, S. 409-414

Rigdon, Edward E.;  Sarstedt, Marko;  Becker, Jan-Michael 

Quantify uncertainty in behavioral research
In: Nature human behaviour - London: Nature Research, 2020

2019

Begutachteter Zeitschriftenartikel

Rigdon, Edward E.;  Becker, Jan-Michael;  Sarstedt, Marko 

Factor indeterminacy as metrological uncertainty - implications for advancing psychological measurement
In: Multivariate behavioral research - New York, NY: Psychology Press, Taylor & Francis Group, Bd. 54.2019, 3, S. 429-443

Hair, Joseph F.;  Sarstedt, Marko 

Factors versus composites - guidelines for choosing the right structural equation modeling method
In: Project management journal - Thousand Oaks, CA: Sage Publishing, 1997, Bd. 50.2019, 6, S. 619-624

Franke, George;  Sarstedt, Marko 

Heuristics versus statistics in discriminant validity testing - a comparison of four procedures
In: Internet research - Bingley: Emerald, Bd. 29.2019, 3, S. 430-447

Sarstedt, Marko;  Hair, Joseph F.;  Cheah, Jun-Hwa;  Becker, Jan-Michael;  Ringle, Christian M. 

How to specify, estimate, and validate higher-order constructs in PLS-SEM
In: Australasian marketing journal - Sydney: Australian & New Zealand Marketing Academy, Bd. 27.2019, 3, S. 197-211

Khan, Gohar F.;  Sarstedt, Marko;  Shiau, Wen-Lung;  Hair, Joseph F.;  Ringle, Christian M.;  Fritze, Martin P. 

Methodological research on partial least squares structural equation modeling (PLS-SEM) - an analysis based on social network approaches
In: Internet research - Bingley: Emerald, Bd. 29.2019, 3, S. 407-429

Sharma, Pratyusch;  Sarstedt, Marko;  Shmueli, Galit;  Kim, Kevin;  Thiele, Kai Oliver 

PLS-based model selection - the role of alternative explanations in information systems research
In: Journal of the Association for Information Systems - Atlanta, Ga.: Assoc. of Information Systems, Bd. 20.2019, 4, S. 346-397

Rigdon, Edward E.;  Becker, Jan-Michael;  Sarstedt, Marko 

Parceling cannot reduce factor indeterminacy in factor analysis - a research note
In: Psychometrika: a journal of quantitative psychology - New York: Springer-Verl., Bd. 84.2019, 1, S. 772-780

Sarstedt, Marko;  Cheah, Jun-Hwa 

Partial least squares structural equation modeling using SmartPLS - a software review
In: Journal of marketing analytics - Houndmills: Palgrave Macmillan, Bd. 7.2019, 3, S. 196-202

Shmueli, Galit;  Sarstedt, Marko;  Hair, Joseph F.;  Cheah, Jun-Hwa;  Ting, Hiram;  Vaithilingam, Santha;  Ringle, Christian M. 

Predictive model assessment in PLS-SEM - guidelines for using PLSpredict
In: European journal of marketing - Bradford: Emerald, Bd. 53.2019, 11, S. 2322-2347

Hair, Joseph F.;  Sarstedt, Marko;  Ringle, Christian M. 

Rethinking some of the rethinking of partial least squares
In: European journal of marketing - Bradford: Emerald, Bd. 53.2019, 4, S. 566-584

Girard, Anna L.;  Lichters, Marcel;  Sarstedt, Marko;  Biswas, Dipayan 

Short- and long-term effects of nonconsciously processed ambient scents in a servicescape - findings from two field experiments
In: Journal of service research - London: Sage Periodicals Press, Bd. 22.2019, 4, S. 440-455

Sarstedt, Marko;  Ringle, Christian M.;  Cheah, Jun-Hwa;  Ting, Hiram;  Moisescu, Ovidiu I.;  Radomir, Lacramioara 

Structural model robustness checks in PLS-SEM
In: Tourism economics - London: Sage, 2019

Hair, Joseph F.;  Risher, Jeffrey J.;  Sarstedt, Marko;  Ringle, Christian M. 

When to use and how to report the results of PLS-SEM
In: European business review - Bradford: Emerald, Bd. 31.2019, 1, S. 2-24

Buchbeitrag

Girard, Anna;  Sarstedt, Marko;  Lichters, Marcel 

Ambient scents effects in sensory service marketing - an abstract
In: Finding New Ways to Engage and Satisfy Global Customers - Cham: Springer, S. 583-584, 2019

Wackershauser, Verena;  Lichters, Marcel;  Sarstedt, Marko;  Vogt, Bodo 

Attraction and compromise effects in choice-based conjoint analysis - no-choice options as a remedy : an abstract
In: Finding New Ways to Engage and Satisfy Global Customers - Cham: Springer, S. 421-422, 2019

Sarstedt, Marko 

Der Knacks and a Silver Bullet
In: The Great Facilitator: Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research - Cham: Springer, 2019; Babin, Barry J. . - 2019, S. 155-164

Sarstedt, Marko 

Revisiting hair et al.s Multivariate Data Analysis - 40 years later
In: The Great Facilitator: Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research - Cham: Springer, 2019; Babin, Barry J. . - 2019, S. 113-119

Dissertation

Schliwa, Victor Andrej;  Sarstedt, Marko [AkademischeR BetreuerIn];  Enke, Susanne [AkademischeR BetreuerIn] 

Context dependency of consumer decisions - selected contributions to the research on extremeness aversion, compromise behavior and the attraction effect
In: Magdeburg, 2018, XII, 121 Seiten, Illustrationen, Diagramme, 30 cm ; [Literaturverzeichnis: Seite 117-120]

Barth, Kati;  Sarstedt, Marko [AkademischeR BetreuerIn];  Vogt, Bodo [AkademischeR BetreuerIn] 

Selected contributions to psychological ownership research in consumer behavior
In: Magdeburg, 2019, XVI, 125 Blätter, Illustrationen, Diagramme, 30 cm ; [Enthält 4 Aufsätze; Literaturangaben]

Wissenschaftliche Monographie

Sarstedt, Marko;  Mooi, Erik 

A Concise Guide to Market Research - The Process, Data, and Methods Using IBM SPSS Statistics
In: Berlin, Heidelberg: Springer Berlin Heidelberg, 2019, 3rd ed. 2019, Online-Ressource (XVII, 396 p. 178 illus., 109 illus. in color, online resource) - (SpringerLink; Bücher; Springer Texts in Business and Economics)

Babin, Barry J. [HerausgeberIn];  Sarstedt, Marko [HerausgeberIn] 

The Great Facilitator - Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research
In: Cham: Springer, 2019, 1 Online-Ressource (VIII, 212 p. 66 illus., 61 illus. in color) - (Springer eBooks; Business and Management)

2018

Begutachteter Zeitschriftenartikel

Hult, G. Tomas M.;  Hair, Joseph F.;  Proksch, Dorian;  Sarstedt, Marko;  Pinkwart, Andreas;  Ringle, Christian M. 

Addressing endogeneity in international marketing applications of partial least squares structural equation modeling
In: Journal of international marketing - London: Sage Publications, 1993, Bd. 26.2018, 3, insges. 21 S.

Cheah, Jun-Hwa;  Sarstedt, Marko;  Ringle, Christian M.;  Ramayah, t.;  Ting, Hiram 

Convergent validity assessment of formatively measured constructs in PLS-SEM - on using single-item versus multi-item measures in redundancy analyses
In: International journal of contemporary hospitality management - Bingley: Emerald, 1989, Bd. 30.2018, 11, S. 3192-3210

Sarstedt, Marko;  Schütz, Tobias 

Customer research - time for second thoughts
In: The marketing review - Helensburgh, Scotland: Westburn Publishers, Bd. 18.2018, 1, S. 97-111

Svensson, Göran;  Ferro, Carlos;  Høgevold, Nils;  Padin, Carmen;  Carlos Sosa Varela, Juan;  Sarstedt, Marko 

Framing the triple bottom line approach - direct and mediation effects between economic, social and environmental elements
In: Journal of cleaner production - Amsterdam [u.a.]: Elsevier Science, Vol. 197.2018, Part 1, S. 972-991

Fritze, Martin P.;  Urmetzer, Florian;  Khan, Gohar F.;  Sarstedt, Marko;  Neely, Andy;  Schäfers, Tobias 

From goods to services consumption - a social network analysis on sharing economy and servitization research
In: Journal of service management research: SMR - München: C.H. Beck oHG, 2017, Bd. 2.2018, 3, S. 3-16

Ringle, Christian;  Sarstedt, Marko;  Mitchell, Rebecca;  Gudergan, Siegfried 

Partial least squares structural equation modeling in HRM research
In: International journal of human resource management - London [u.a.]: Taylor & Francis, 2018

Sharma, Pratyush Nidhi;  Shmueli, Galit;  Sarstedt, Marko;  Danks, Nicholas;  Ray, Soumya 

Prediction-oriented model selection in partial least squares path modeling - prediction-oriented model selection in partial least squares path modeling
In: Decision sciences - Oxford: Wiley-Blackwell, 2018

Sarstedt, Marko;  Bengart, Paul;  Shaltoni, Abdel Monim;  Lehmann, Sebastian 

The use of sampling methods in advertising research - a gap between theory and practice
In: International journal of advertising: the review of marketing communications - Abingdon: Routledge, 1982, Bd. 37.2018, 4, S. 650-663

Dissertation

Stahl, Julian;  Kirstein, Roland [GutachterIn];  Sarstedt, Marko [GutachterIn] 

Impact of management consulting - perspectives on value creation, performance evaluation, and governance of the client-consultant relationship
In: Magdeburg, 2018, VIII, 151 Blätter, Diagramme, 30 cm ; [Literaturverzeichnis: Blatt 140-151]

Wissenschaftliche Monographie

Sarstedt, Marko;  Schütz, Tobias;  Raithel, Sascha 

IBM SPSS Syntax - eine anwendungsorientierte Einführung
In: München: Verlag Franz Vahlen, 2018, 3., vollständig überarbeitete Auflage, 1 Online-Ressource (XIII, 228 Seiten), Illustrationen, Diagramme - (Vahlen eLibrary; Mathematik für Wirtschaftswissenschaftler), 978-3-8006-5761-2

Mooi, Erik;  Sarstedt, Marko;  Mooi-Reci, Irma 

Market Research. The Process, Data, and Methods Using Stata
In: Vol. Market Research, 2018, S. , ISSN 2192-4333, 10.1007/978-981-10-5218-7

Sarstedt, Marko 

Optimiertes Babymanagement - Den Elternalltag mit betriebswirtschaftlichen Methoden perfektionieren
In: Wiesbaden: Springer Gabler, 2018, 2., erweiterte Auflage, 1 Online-Ressource (VII, 136 Seiten, 17 Abb., 6 Abb. in Farbe)

2017

Begutachteter Zeitschriftenartikel

Ali, Faizan;  Rasoolimanesh, S. Mostafa;  Sarstedt, Marko;  Ringle, Christian;  Ryu, Kisang 

An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research
In: International journal of contemporary hospitality management - Bingley: Emerald, insges. 48 S., 2017

Hair, Joseph F.;  Hult, G. Tomas M.;  Ringle, Christian M.;  Sarstedt, Marko;  Thiele, Kai Oliver 

Mirror, mirror on the wall - a comparative evaluation of composite-based structural equation modeling methods
In: Journal of the Academy of Marketing Science - Dordrecht: Springer Netherlands, Bd. 45.2017, 5, S. 616-632

Rigdon, Edward E.;  Sarstedt, Marko;  Ringle, Christian M. 

On comparing results from CB-SEM and PLS-SEM - five perspectives and five recommendations
In: Marketing: Zeitschrift für Forschung und Praxis : ZFP - München: Beck, Bd. 39.2017, 3, S. 4-16

Hair, Joe F.;  Matthews, Lucy M.;  Matthews, Ryan L.;  Sarstedt, Marko 

PLS-SEM or CB-SEM - updated guidelines on which method to use
In: International journal of multivariate data analysis - Olney, Bucks: Inderscience Publishers, Bd. 1.2017, 2, S. 107

Sarstedt, Marko;  Neubert, Doreen;  Barth, Kati 

The IKEA effect - a conceptual replication
In: Journal of marketing behavior: JMB - Hanover, Mass.: Now Publishers, 2015, Bd. 2.2017, 4, S. 307-312

Lichters, Marcel;  Bengart, Paul;  Sarstedt, Marko;  Vogt, Bodo 

What really matters in attraction effect research - when choices have economic consequences
In: Marketing letters: a journal of research in marketing - Dordrecht [u.a.]: Springer Science + Business Media B.V, 1989, Bd. 28.2017, 1, S. 127-138

Buchbeitrag

Lichters, Marcel;  Möslein, Robert;  Sarstedt, Marko;  Scharf, Andreas 

Comparing lab, virtual, and field environments in sensory product acceptance testing - an abstract
In: Back to the future: using marketing basics to provide customer value: proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference - Cham: Springer International Publishing, S. 143-144

Sarstedt, Marko;  Ringle, Christian M.;  Hair, Joseph F. 

Partial least squares structural equation modeling
In: Handbook of market research - Berlin: Springer, S. 1-40, 2017

Sarstedt, Marko;  Ringle, Christian M.;  Hair, Joseph F. 

Treating unobserved heterogeneity in PLS-SEM - a multi-method approach
In: Partial Least Squares Path Modeling: Basic Concepts, Methodological Issues and Applications - Cham: Springer, S. 197-217, 2017

Originalartikel in begutachteter internationaler Zeitschrift

Ringle, Christian M.;  Marko Sarstedt,;  Rebecca Mitchell,;  Siegfried P. Gudergan, 

Partial Least Squares Structural Equation Modeling in Human Resource Management Research
In: International Journal of Human Resource Management, forthcoming

Wissenschaftliche Monographie

Hair, Joseph F.;  Sarstedt, Marko;  Ringle, Christian M.;  Gudergan, Siegfried 

Advanced issues in partial least squares structural equation modeling
In: Melbourne: SAGE, 2018, xviii, 254 Seiten, Illustrationen, Diagramme, 23 cm ; [Literaturverzeichnis: Seite 227-242]

Hair, Joseph F.;  Hult, G. Tomas M.;  Ringle, Christian M.;  Sarstedt, Marko;  Richter, Nicole Franziska;  Hauff, Sven 

Partial Least Squares Strukturgleichungsmodellierung - eine anwendungsorientierte Einführung
In: München: Verlag Franz Vahlen, 2017, 1. Auflage, 1 Online-Ressource (XI, 313 Seiten) - (Vahlen eLibrary: Mathematik für Wirtschaftswissenschaftler)

2016

Begutachteter Zeitschriftenartikel

Schlägel, Christopher;  Sarstedt, Marko 

Assessing the measurement invariance of the four-dimensional cultural intelligence scale across countries - a composite model approach
In: European management journal - Amsterdam [u.a.]: Elsevier Science, Bd. 34.2016, 6, S. 633-649

Ali, Murad;  Seny Kan, Konan Anderson;  Sarstedt, Marko 

Direct and configurational paths of absorptive capacity and organizational innovation to successful organizational performance
In: Journal of business research: JBR - New York, NY: Elsevier, Bd. 69.2016, 11, S. 5317-5323

Sarstedt, Marko;  Hair, Joseph F.;  Ringle, Christian M.;  Thiele, Kai Oliver;  Gudergan, Siegfried 

Estimation issues with PLS and CBSEM - where the bias lies!
In: Journal of business research: JBR - New York, NY: Elsevier, Bd. 69.2016, 10, S. 3998-4010

Hair, Joe F.;  Barth, Kati;  Neubert, Doreen;  Sarstedt, Marko 

Examining the role of psychological ownership and feedback in customer empowerment strategies
In: Journal of creating value - London: Sage Publishing, insges. 17 S., 2016

Ringle, Christian M.;  Sarstedt, Marko 

Gain more insight from your PLS-SEM results - the importance-performance map analysis
In: Industrial management & data systems - Bingley: Emerald, Bd. 116.2016, 9, S. 1865-1886

Sarstedt, Marko;  Ringle, Christian M.;  Gudergan, Siegfried P. 

Guidelines for treating unobserved heterogeneity in tourism research - a comment on Marques and Reis (2015)
In: Annals of tourism research: a social sciences journal - Amsterdam [u.a.]: Elsevier Science, Bd. 57.2016, S. 279-284

Lichters, Marcel;  Müller, Holger;  Sarstedt, Marko;  Vogt, Bodo 

How durable are compromise effects?
In: Journal of business research: JBR - New York, NY: Elsevier, Bd. 69.2016, 10, S. 4056-4064

Hair, Joe F.;  Sarstedt, Marko;  Matthews, Lucy M.;  Ringle, Christian M. 

Identifying and treating unobserved heterogeneity with FIMIX-PLS, part I: Method
In: European business review - Bradford: Emerald, Bd. 28.2016, 1, S. 63-76

Matthews, Lucy M.;  Sarstedt, Marko;  Hair, Joe F.;  Ringle, Christian M. 

Identifying and treating unobserved heterogeneity with FIMIX-PLS, part II: A case study
In: European business review - Bradford: Emerald, Bd. 28.2016, 2, S. 208-224

Schütz, Tobias;  Sarstedt, Marko 

Moderne empirische (Nicht-) Kundenforschung - Plädoyer für einen Schritt zurück - Teil 1
In: Wirtschaftswissenschaftliches Studium: Wist : Zeitschrift für Ausbildung und Hochschulkontakt - Frankfurt, M: Vahlen, Bd. 45.2016, 4, S. 188-193

Schütz, Tobias;  Sarstedt, Marko 

Moderne empirische (Nicht-) Kundenforschung - Plädoyer für einen Schritt zurück - Teil 2
In: Wirtschaftswissenschaftliches Studium: Wist : Zeitschrift für Ausbildung und Hochschulkontakt - Frankfurt, M: Vahlen, Bd. 45.2016, 5, S. 224-228

Schlittgen, Rainer;  Ringle, Christian M.;  Sarstedt, Marko;  Becker, Jan-Michael 

Segmentation of PLS path models by iterative reweighted regressions
In: Journal of business research: JBR - New York, NY: Elsevier, Bd. 69.2016, 10, S. 4583-4592

Sarstedt, Marko;  Diamantopoulos, Adamantios;  Salzberger, Thomas;  Baumgartner, Petra 

Selecting single items to measure doubly-concrete constructs - a cautionary tale
In: Journal of business research: JBR - New York, NY: Elsevier, Bd. 69.2016, 8, S. 3159-3167

Sarstedt, Marko;  Diamantoupolos, Adamantios;  Salzberger, Thomas 

Should we use single items? Better not
In: Journal of business research: JBR - New York, NY: Elsevier, Bd. 69.2016, 8, S. 3199-3209

Henseler, Jörg;  Ringle, Christian M.;  Sarstedt, Marko 

Testing measurement invariance of composites using partial least squares
In: International marketing review. - Bingley : Emerald, Bd. 33.2016, 3, S. 405-431

2015

Begutachteter Zeitschriftenartikel

Henseler, Jörg;  Ringle, Christian M.;  Sarstedt, Marko 

A new criterion for assessing discriminant validity in variance-based structural equation modeling
In: Journal of the Academy of Marketing Science - New York, NY: Springer Science + Business Media LLC, Bd. 43.2015, 1, S. 115-135

Becker, Jan-Michael;  Ringle, Christian M.;  Sarstedt, Marko;  Völckner, Franziska 

How collinearity affects mixture regression results
In: Marketing letters: a journal of research in marketing - Dordrecht [u.a.]: Springer Science + Business Media B.V, Bd. 26.2015, 4, S. 643-659

Jussila, Iiro;  Tarkiainen, Anssi;  Sarstedt, Marko;  Hair, Joseph F. 

Individual psychological ownership - concepts, evidence, and implications for marketing research
In: Journal of hospitality & leisure marketing: the international forum for research, theory & practice - Binghamton, NY: Haworth Press, Bd. 23.2015, 2, S. 121-139

Lichters, Marcel;  Sarstedt, Marko;  Vogt, Bodo 

On the practical relevance of the attraction effect - a cautionary note and guidelines for context effect experiments
In: AMS review: official publication of the Academy of Marketing Science - New York: Springer, Bd. 5.2015, 1/2, S. 1-19

Lichters, Marcel;  Brunnlieb, Claudia;  Nave, Gideon;  Sarstedt, Marko;  Vogt, Bodo 

The influence of serotonin deficiency on choice deferral and the compromise effect
In: Journal of marketing research - Thousand Oaks, CA: Sage Publications, 1964, Bd. 53.2016, 2, S. 183-198

Buchbeitrag

Winkler, Till J.;  Sarstedt, Marko;  Keil, Matian;  Rost, Paul 

Selfsurvey.org - a platform for prediction - based benchmarking and feedback - Enabled Survey Research
In: ECIS 2015 completed reseaech papers - AIS Electronic Library, 2015, Paper 204

Herausgeberschaft

Jussila, Iiro;  Tarkiainen, Anssi;  Sarstedt, Marko;  Hair, Joseph F. 

Special issue on psychological ownership - a concept of value to the marketing field
In: Statesboro, GA, Assoc., 2015, S. 119 - 234, graph. Darst. - (Journal of marketing theory and practice; 23.2015,2) ; [Enth. 7 Beitr.]

2014

Begutachteter Zeitschriftenartikel

Kuppelwieser, V. G.;  Sarstedt, Marko 

Applying the future time perspective scale to advertising research
In: International journal of advertising. - Eastbourne, East Sussex : Holt, Rinehart and Winston, Bd. 33.2014, 1, S. 113-136

Henseler, Jörg;  Dijkstra, Theo K.;  Sarstedt, Marko;  Ringle, Christian M.;  Diamantopoulos, Adamantios;  Straub, Detmar W.;  Ketchen, David J.;  Hair, Joseph F.;  Hult, G. Tomas M.;  Calantone, Roger J. 

Common beliefs and reality about PLS : comments on Rönkkö and Evermann (2013)
In: Organizational research methods: ORM - London [u.a.]: Sage, Bd. 17.2014, 2, S. 182-209

Kuppelwieser, Volker G.;  Sarstedt, Marko 

Exploring the influence of customers' time horizon perspectives on the satisfaction-loyalty link
In: Journal of business research: JBR - New York, NY: Elsevier, Bd. 67.2014, 12, S. 2620-2627

Kuppelwieser, Volker G.;  Sarstedt, Marko 

Exploring the influence of customers' time horizon perspectives on the satisfaction–loyalty link
In: Journal of Business Research, 2014, S. 2620-2627, ISSN 01482963, 10.1016/j.jbusres.2014.03.021

Ringle, Christian M.;  Sarstedt, Marko;  Schlittgen, Rainer 

Genetic algorithm segmentation in partial least squares structural equation modeling
In: OR Spectrum, 2014, S. 251-276, ISSN 0171-6468, 10.1007/s00291-013-0320-0

Ringle, Christian M.;  Sarstedt, Marko;  Schlittgen, Rainer 

Genetic algorithm segmentation in partial least squares structural equation modeling
In: OR spectrum: quantitative approaches in management - Berlin: Springer, Bd. 36.2014, 1, S. 251-276

Sarstedt, Marko;  Ringle, Christian M.;  Raithel, Sascha;  Gudergan, Siegfried P. 

In pursuit of understanding what drives fan satisfaction
In: Journal of leisure research: JLR - London: Taylor & Francis Group, Bd. 46.2014, 4

Fiedler, Marina;  Sarstedt, Marko 

Influence of community design on user behaviors in online communities
In: Journal of business research: JBR - New York, NY: Elsevier, Bd. 67.2014, 11, S. 2258-2268

Hair, Joseph F.;  Sarstedt, Marko 

Innovative and established research methods in family business - description, illustration and application guidelines
In: Journal of family business strategy. - Amsterdam [u.a.] : Elsevier, Bd. 5.2014, 1, S. 1-3

Wilson, Shawn R.;  Whitmoyer, Jeffrey G.;  Pieper, Torsten M.;  Astrachan, Joseph H.;  Hair, Joseph F.;  Sarstedt, Marko 

Method trends and method needs - examining methods needed for accelerating the field
In: Journal of family business strategy. - Amsterdam [u.a.] : Elsevier, Bd. 5.2014, 1, S. 4-14

Sarstedt, Marko;  Ringle, Christian M.;  Henseler, Jörg;  Hair, Joseph F. 

On the emancipation of PLS-SEM - a commentary on Rigdon (2012)
In: Long range planning. - Oxford : Elsevier, Bd. 47.2014, 3, S. 154-160

Sarstedt, Marko;  Ringle, Christian M.;  Hair, Joseph F. 

PLS-SEM - looking back and moving forward
In: Long range planning. - Oxford : Elsevier, Bd. 47.2014, 3, S. 132-137

Sarstedt, Marko;  Ringle, Christian M.;  Smith, Donna;  Reams, Russell;  Hair, Joseph F. 

Partial least squares structural equation modeling (PLS-SEM) - a useful tool for family business researchers
In: Journal of family business strategy. - Amsterdam [u.a.] : Elsevier, Bd. 5.2014, 1, S. 105-115

Hair, Joe F.;  Sarstedt, Marko;  Hopkins, Lucas;  Kuppelwieser, Volker G. 

Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research
In: European business review. - Bradford : Emerald, Bd. 26.2014, 2, S. 106-121

Schloderer, Matthias P.;  Sarstedt, Marko;  Ringle, Christian M. 

The relevance of reputation in the nonprofit sector - the moderating effect of socio-demographic characteristics
In: International journal of nonprofit & voluntary sector marketing - Malden, Mass: Wiley-Blackwell, Bd. 19.2014, 2, S. 110-126

Kuppelwieser, Volker G.;  Sarstedt, Marko;  Tuzovic, Sven 

The role of context and motivation variables in mobile commerce usage - a further perspective on Chong (2013)
In: Technological forecasting and social change. - Amsterdam [u.a.] : Elsevier Science, Bd. 88.2014, S. 156-161

Originalartikel in begutachteter internationaler Zeitschrift

Becker, J.-M.;  Ringle, C. M.;  Sarstedt, M.;  Völckner, F. 

How Collinearity Affects Mixture Regression Results
In: 2014,

Sarstedt, M.;  Ringle, C. M.;  Raithel, S.;  Gudergan, S. P. 

In Pursuit of Understanding What Drives Fan Satisfaction
In: Journal of Leisure Research, 46, (4), 419-447

Fiedler, M.;  Sarstedt, M. 

Influence of Community Design on User Behaviors in Online Communities
In: Journal of Business Research, 67, (11), 2258-2268

Schloderer, M. P.;  Sarstedt, M.;  Ringle, C. M. 

The Relevance of Reputation in the Nonprofit Sector. The Moderating Effect of Potential Donors
In: International Journal of Nonprofit and Voluntary Sector Marketing, 19, (2), 110-126

2013

Begutachteter Zeitschriftenartikel

Henseler, Jörg;  Sarstedt, Marko 

Goodness-of-fit indices for partial least squares path modeling
In: Computational Statistics, 2013, S. 565-580, ISSN 0943-4062, 10.1007/s00180-012-0317-1

Sarstedt, Marko;  Wilczynski, Petra;  Melewar, T.C. 

Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities
In: Journal of World Business, 2013, S. 329-339, ISSN 10909516, 10.1016/j.jwb.2012.07.017

Ringle, Christian M.;  Sarstedt, Marko;  Schlittgen, Rainer;  Taylor, Charles R. 

PLS path modeling and evolutionary segmentation
In: Journal of Business Research, 2013, S. 1318-1324, ISSN 01482963, 10.1016/j.jbusres.2012.02.031

Müller, Holger;  Lehmann, Sebastian;  Sarstedt, Marko 

The time vs. money effect - a conceptual replication
In: International journal of research in marketing. - Amsterdam : Elsevier, Bd. 30.2013, 2, S. 199-200

Originalartikel in begutachteter internationaler Zeitschrift

Hair, J. F.;  Ringle, C. M.;  Sarstedt, M. 

Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance
In: Long Range Planning, 46, (1), 1-12

2012

Artikel in Kongressband

Sarstedt, Marko;  Wilczynski, Petra;  Diamantopoulos, Adamantios 

A Comparative Evaluation of Different Single-Item Selection Procedures for Construct Measures
In: Proceedings of the 2012 Annual Conference of the Academy of Marketing Science, New Orleans, USA

Klarner, Patricia;  Sarstedt, Marko;  Höck, Michael;  Ringle, Christian M. 

On the Performance of Management Consulting Teams
In: Proceedings of the 2012 Academy of Management Conference, Boston

Begutachteter Zeitschriftenartikel

Ringle, Christian M.;  Sarstedt, Marko;  Straub, Detmar W. 

A critical look at the use of PLS-SEM in MIS quarterly
In: MIS quarterly. - Minneapolis, Minn : MISRC, Bd. 36.2012, 1, S. 3-8

Hair, Joe F.;  Sarstedt, Marko;  Ringle, Christian M.;  Mena, Jeannette A. 

An assessment of the use of partial least squares structural equation modeling in marketing research
In: Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, Bd. 40.2012, 3, S. 414-433

Veliyath, Rajaram;  Stivers, Bonnie;  Hair, Joe;  Joyce, Teresa;  Sarstedt, Marko 

Developing business acumen in Chinese Business School Graduates
In: Journal of Emerging Knowledge on Emerging Markets. - India, China & America Institute, Bd. 4.2012, insges. 31 S.

Henseler, Jörg;  Sarstedt, Marko 

Goodness-of-fit indices for partial least squares path modeling
In: Computational statistics. - Berlin : Springer, insges. 16 S., 2012

Diamantopoulos, Adamantios;  Sarstedt, Marko;  Fuchs, Christoph;  Wilczynski, Petra;  Kaiser, Sebastian 

Guidelines for choosing between multi-item and single-item scales for construct measurement - a predictive validity perspective
In: Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, Bd. 40.2012, 3, S. 434-449

Sarstedt, Marko;  Wilczynski, Petra;  Melewar, T. C. 

Measuring reputation in global markets - a comparison of reputation measures' convergent and criterion validities
In: Journal of world business. - Amsterdam [u.a.] : Elsevier Science, insges. 11 S., 2012

Raithel, Sascha;  Sarstedt, Marko;  Scharf, Sebastian;  Schwaiger, Manfred 

On the value relevance of customer satisfaction - multiple drivers and multiple markets
In: Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, Bd. 40.2012, 4, S. 509-525

Ringle, Christian M.;  Sarstedt, Marko;  Schlittgen, Rainer;  Taylor, Charles R. 

PLS path modeling and evolutionary segmentation
In: Journal of business research. - New York, NY : Elsevier, insges. 7 S., 2012

Hair, Joseph F.;  Ringle, Christian M.;  Sarstedt, Marko 

Partial least squares - the better approach to structural equation modeling?
In: Long range planning. - Oxford : Elsevier, Bd. 45.2012, 5/6, S. 312-319

Hair, Joseph F.;  Sarstedt, Marko;  Pieper, Thorsten M.;  Ringle, Christian M. 

The use of partial least squares structural equation modeling in strategic management research - a review of past practices and recommendations for future applications
In: Long range planning. - Oxford : Elsevier, Bd. 45.2012, 5/6, S. 320-340

Buchbeitrag

Henseler, Jörg;  Ringle, Christian M.;  Sarstedt, Marko 

Using partial least squares path modeling in advertising research - basic concepts and recent issues
In: Handbook of research on international advertising. - Cheltenham [u.a.] : E. Elgar, S. 252-276, 2012

Nicht begutachteter Zeitschriftenartikel

Sarstedt, Marko;  Ringle, Christian M.;  Raithel, sascha;  Gudergan, Siefried P. 

In pursuit of understanding what drives fan satisfaction
In: 2012; 26 S. - (Management TUHH research papers series / Hamburg University of Technology (TUHH); 7)

2011

Artikel in Kongressband

Raithel, Sascha;  Sarstedt, Marko;  Scharf, Sebastian;  Schwaiger, Manfred 

On the Value Relevance of Customer Satisfaction as Key Antecedent of Customer Equity: Understanding the Roles of Multiple Drivers and Multiple Markets
In: Proceedings of the 2011 Korean Scholars of Marketing Science Fall International Conference, Seoul, South Korea

Hess, Thomas;  Benlian, Alexander;  Hilkert, Daniel;  Sarstedt, Marko 

Perceived Software-Platform Openness: The Scale and its Impact on Developer Satisfaction
In: Proceedings of the International Conference on Information Systems (ICIS) 2011, Shanghai, China, Paper 13. (A / -)

Begutachteter Zeitschriftenartikel

Rigdon, Edward E.;  Ringle, Christian M.;  Sarstedt, Marko;  Gudergan, Siegfried P. 

Assessing Heterogeneity in Customer Satisfaction Studies: Across Industry Similarities and Within Industry Differences
In: Advances in International Marketing, Vol. 22, S. 169--194, 2011

Ringle, Christian M.;  Sarstedt, Marko;  Zimmermann, Lorenz 

Customer satisfaction with commercial airlines - the role of perceived safety and purpose of travel
In: Journal of marketing theory and practice. - Armonk, NY : Sharpe, Bd. 19.2011, 4, S. 459-472

Ringle, Christian M.;  Sarstedt, Marko;  Zimmermann, Lorenz 

Customer satisfaction with commercial airlines: The role of perceived safety and purpose of travel
In: The Journal of Marketing Theory and Practice, Vol. 19, Issue 4, S. 459--472, 2011

Hair, Joe F.;  Ringle, Christian M.;  Sarstedt, Marko 

PLS-SEM: Indeed a silver bullet
In: The Journal of Marketing Theory and Practice, Vol. 19, Issue 2, S. 139--152, 2011

Sarstedt, Marko;  Becker, Jan-Michael;  Ringle, Christian M.;  Schwaiger, Manfred 

Uncovering and treating unobserved heterogeneity with FIMIX-PLS: Which model selection criterion provides an appropriate number of segments?
In: Schmalenbach Business Review, 63 (1), 34-62

Buchbeitrag

Rigdon, Edward E.;  Ringle, Christian M.;  Sarstedt, Marko;  Gudergan, Siegfried P. 

Assessing heterogeneity in customer satisfaction studies - across industry similarities and within industry differences
In: Measurement and research methods in international marketing . - London [u.a.] : Emarald, S. 169-194, 2011 - (Advances in international marketing; 22)

Originalartikel in begutachteter internationaler Zeitschrift

Höck, Michael;  Ringle, Christian M.;  Sarstedt, Marko 

Einfluss der internen Qualität auf die Servicequalität und Kundenzufriedenheit: Eine explorative Analyse von Unternehmensberatungsprojekten
In: Die Betriebswirtschaft, 71 (6), 577-597

Sarstedt, Marko;  Henseler, Jörg;  Ringle, Christian M. 

Multi-Group Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results
In: Advances in International Marketing, 222, 195-218

2010

Artikel in Kongressband

Sarstedt, Marko;  Schloderer, Matthias P.;  Schwaiger, Manfred 

Finite Mixture and Genetic Algorithm Segmentation in Partial Least Squares Path Modeling. In: Andreas Fink; Berthold Lausen; Wilfried Seidel and Alfred Ultsch (Eds.): Advances in Data Analysis, Data Handling and Business Intelligence
In: Proceedings of the 32nd Annual Conference of the German Classification Society (GfKl), Heidelberg and Berlin: Springer, 167-176

Fiedler, Marina;  Sarstedt, Marko 

Influence of Community Design on User Behaviors in Online Communities
In: Proceedings of the International Conference on Information Systems (ICIS) 2010, St. Louis, USA

Sarstedt, Marko;  Schloderer, Matthias P.;  Schwaiger, Manfred 

Reputation Effects in the Nonprofit Sector: Investigating the Moderating Effect of Potential Donors’ Characteristics
In: Proceedings of the 2010 Global Marketing Conference of the KAMS, Tokyo, Japan

Becker, Jan-Michael;  Sarstedt, Marko;  Ringle, Christian M., Völckner, Franziska 

Segment Retention and Collinearity in Mixture Regression Analysis
In: Proceedings of the 39th Conference of the European Marketing Academy, Kopenhagen, Denmark

Begutachteter Zeitschriftenartikel

Henseler, Jörg;  Horváth, Csilla;  Sarstedt, Marko;  Zimmermann, Lorenz 

A cross-cultural comparison of brand extension success factors: A meta-study
In: Journal of Brand Management, 18 (1), 5-20

Schwaiger, Manfred;  Sarstedt, Marko;  Taylor, Charles R. 

Art for the sake of the corporation: Audi, BMW Group, DaimlerChrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations
In: Journal of Advertising Research, 50 (1), 77-90

Sarstedt, Marko;  Schloderer, Matthias P. 

Developing a measurement approach for reputation of non-profit organizations
In: International Journal of Nonprofit and Voluntary Sector Marketing, 15 (3), 276--29910

Sarstedt, Marko;  Scharf, Sebastian;  Thamm, Alexander;  Wolff, Michael 

Die Prognose von Serviceintervallen mit der Hazard-Raten-Analyse. Eine empirische Studie für die deutsche Automobilindustrie
In: Zeitschrift für Planung & Unternehmenssteuerung, 20 (3), 269-283

Höck, Claudia;  Ringle, Christian M.;  Sarstedt, Marko 

Management of multi-purpose stadiums: Importance and performance measurement of service interfaces
In: International Journal of Services Technology and Management, 14 (2-3), 188-207

Rigdon, Edward E.;  Ringle, Christian M.;  Sarstedt, Marko 

Structural modeling of heterogeneous data with partial least squares
In: Review of marketing research, 7, 255-296

Sarstedt, Marko;  Ringle, Christian M. 

Treating unobserved heterogeneity in PLS path modeling: A comparison of FIMIX-PLS with different data analysis strategies
In: Journal of Applied Statistics, 37 (7-8), 1299-1318

Originalartikel in begutachteter internationaler Zeitschrift

Ringle, Christian M.;  Sarstedt, Marko;  Mooi, Erik A. 

Response-based segmentation using finite mixture partial least squares. Theoretical Foundations and an Application to American Customer Satisfaction Index Data
In: Annals of Information Systems, 8, 19-49

2009

Begutachteter Zeitschriftenartikel

Sarstedt, Marko;  Ringle, Christian M.;  Schwaiger, Manfred 

Do We Fully Understand the Critical Success Factors of Customer Satisfaction with Industrial Goods? Extending Festge and Schwaiger's Model to Account for Unobserved Heterogeneity
In: Journal of Business Market Management, 3 (3), 185-206

Sarstedt, Marko;  Wilczynski, Petra 

More for less? A comparison of single-item and multi-item measures
In: Die Betriebswirtschaft, 69 (2), 211-227

Sarstedt, Marko 

Reputation management in times of crisis
In: Journal of Brand Management, 16 (8), 499-503

2008

Begutachteter Zeitschriftenartikel

Sarstedt, Marko 

A review of recent approaches for capturing heterogeneity in partial least squares path modelling
In: Journal of Modelling in Management, 3 (2), 140-161

Sarstedt, Marko;  Ringle, Christian M. 

Heterogenität in varianzbasierter Strukturgleichungsmodellierung. Eine Analyseprozedur zur systematischen Anwendung von FIMIX-PLS
In: Marketing. Zeitschrift für Forschung und Praxis, 30 (4), 239-255

Sarstedt, Marko 

Market segmentation with mixture regression models: Understanding measures that guide model selection
In: Journal of Targeting, Measurement and Analysis for Marketing, 16 (3), 228-246

Sarstedt, Marko;  Schwaiger, Manfred 

Sorry, We're Closed - Nokia's Communication Crisis in Germany
In: The Management Case Study Journal, 8 (2), 147-160

2006

Begutachteter Zeitschriftenartikel

Sarstedt, Marko;  Festge, Fabian;  Schwaiger, Manfred 

Packing the Black Gold-Haver and Boecker and the Chinese Bitumen Market
In: The Management Case Study Journal, 6 (2), 34-45

Kooperationen
Profil
  • Konsumentenverhalten
  • PLS Pfadmodellierung
  • Datenqualität und Skalenentwicklung
  • Marktforschung und multivariate Analyseverfahren
  • Unternehmensreputation
Service
Beratung, Gutachten und Projekte zu:
  • Unternehmensreputation
  • Kundenzufriedenheit bei Dienstleistungen
  • Wirkung von Kultursponsoring
  • PLS Pfadmodellierung
  • Datenqualität und Skalenentwicklung
  • Marktforschung und multivariate Analyseverfahren
Vita
Prof. Dr. Marko Sarstedt ist seit August 2012 Hochschulprofessor für Marketing an der Otto-von-Guericke-Universität Magdeburg und außerordentlicher Professor an der Universität Monash, Malaysia. Zuvor war er Juniorprofessor für Quantitative Methoden in Marketing und Management an der Ludwig-Maximilians-Universität München, an der er 2008 auch promovierte. Der Fokus seiner Forschung liegt auf der Verbesserung multivariater Analysemethoden und messtheoretischer Ansätze, um Konsumentenverhalten besser zu verstehen. Seine Forschungsergebnisse wurden in international führenden Fachzeitschriften, wie zum Beispiel Nature Human Behaviour, Journal of Marketing Research, Journal of the Academy of Marketing Science, Organizational Research Methods, Multivariate Behavioral Research, MIS Quarterly, Psychometrika, Decision Sciences, International Journal of Research in Marketing, Tourism Management, Long Range Planning, Journal of World Business und Journal of Business Research, veröffentlicht. Marko Sarstedt veröffentlichte zudem als Ko-Autor verschiedene Sonderhefte diverser Fachzeitschriften sowie diverse weltweit adaptierte Bücher, wie z. B. ¿A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)¿ (zusammen mit Joe F. Hair, G. Tomas M. Hult, und Christian M. Ringle) und "A Concise Guide to Market Research". Seine Veröffentlichungen zählen mit über 50.000 Zitationen (Google Scholar) zu den am häufigsten zitierten Beiträgen in den Sozialwissenschaften. Er hat eine Vielzahl an Auszeichnungen und Preisen gewonnen (siehe Button Auszeichnungen), einschließlich fünf Emerald Citations of Excellence Awards und zwei William R. Darden Awards. Seine Forschungsergebnisse diskutierte er in führenden Printmedien wie Die Zeit, Huffington Post und Spiegel und thematisiert sie in Dokumentationen auf ARTE oder dem MDR sowie auf der Wissenschaftsplattform Latest Thinking. Im 2019 F.A.Z. Ranking der einflussreichsten Ökonomen belegt Prof. Dr. Sarstedt den dritten Platz im Bereich Forschung. Marko Sarstedt ist Mitglied der "Clarivate Analytic's Highly Cited Researcher List". Außerdem gewann er den Forschungspreis 2018 der Otto-von-Guericke-Universität Magdeburg.
presse
Die Forschungstätigkeit des Lehrstuhls ist darauf ausgerichtet, internationale Spitzenforschung zu betreiben und wissenschaftlich fundierte Lösungskonzepte für die Unternehmenspraxis zu entwickeln. Besonderen Wert legen wir hierbei auf die Einbindung des Lehrstuhls in internationale Forschungsnetzwerke, die vielfältige Kontakte und einen regen Austausch mit Forschern von angesehenen Universitäten ermöglichen.